1,500+ hoodies collected
THE MANNEQUIN PROJECT
PushMethod commissioned some of they city's biggest street artists to design mannequins that would each represent 3,333 homeless souls. With eighteen mannequins in total, that number equals the 60,000 people sleeping in NYC shelters every night, 25,000 of which are children.
Hoodies Event #3
THE MANNEQUIN PROJECT - Brooklyn Bowl 2016
Over 400 tickets were sold for the third Hoodies for the Homeless event, held at the iconic Bowery Ballroom in New York City. Mannequins lined the perimeter of the ballroom while fans filled the floor as PushMethod and friends Pants Velour took to the stage to do what they do best - they rocked the house. Immediately following the show, band members and fans marched down the Bowery carrying bags of the over 1,500 hoodies collected that night, and delivered them directly to the steps of the Bowery Mission.
REACTION TO THE PROJECT
PushMethod began all-out assault on social media, promoting the Mannequin Project and the Hoodies show in tandem. There was an overwhelming response, with content being posted, shared, and seen by thousands across multiple platforms. The attention earned PushMethod and the movement the front cover and featured story in the NY Metro.